Mobile content to predict US election outcome?
Obama leads in the mobile space too
DATE: 27 October 2008
According to sales of election content in the US, Obama mobile content is proving significantly more popular than McCain content. Mobile messaging service provider Fun Text is providing multimedia message content for each candidate and the number of messages sent tie in with current election outcome predictions – that Obama is in the lead.
Available to send to friends and family, the election content provides an easy way of conveying who you’re supporting out of the two candidates.
"Fun Text content is updated every day so there is always something new and topical but we hadn’t anticipated that this could be such a great way of predicting who might win the US presidential election. Unlike an online poll where people are quizzed on their preference, this pulse takes into account people’s actual use of this content," said James Pycock, Business Development director of Fun Text. "Obama currently has 82% of the Fun Text vote, and McCain 18%. Clearly Obama has won the vote of the typically younger mobile demographic."
"Mobile users are likely to increase their purchase and sending of such messages in the final run-up to the election," he continued. "Keeping a close eye on these figures is likely to give a good indication of who will win in the end."
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About Fun Text
Fun Text is a leading content-based mobile messaging service that enables consumers to send and share professionally created multimedia on mobile. Deployed by major operators, such as Sprint, 3 and T-Mobile, the Fun Text service drives triple digit growth in MMS revenues.
It represents a new category of messaging between user-generated photo messaging and SMS where users can include professionally created content within messages to clearly express their emotions. While MMS is generally used to send camera phone pictures and SMS is used regularly for brief, functional statements, Fun Text creates a new, high-traffic, emotional communication medium as an alternative to both.
The mass-market messaging service combines the richness of MMS with the ease of use of SMS. Available as a handset application, it accesses an online content store and integrates with the address book on handsets from Nokia, Sony Ericsson, Samsung, Motorola and other major manufacturers. Backed by global media companies such as Turner Broadcasting and American Greetings, Fun Text was also recently shortlisted as a finalist for best imaging company in the Mobile Entertainment Awards 2008.
For more information:
Fiona Goldsworthy
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