Fun Text and Mogreet partner to offer mobile video greetings
On-deck service includes sending Hollywood film clips
DATE: 23 September 2008
Leading content-based mobile messaging service Fun Text has announced a partnership with Mogreet, the first mobile video messaging business in the US. Under the agreement, the company’s premium content will be available on-deck within the Fun Text services on Sprint in the U.S. and T-Mobile and 3 in the U.K.
Mogreet has relationships with top-tier content partners, including Paramount Digital Entertainment, Break.com, TOKYOPOP and Tila Tequila. The mobile video greetings will include clips from newly released films such as The Love Guru and Tropic Thunder, as well as clips from beloved films such as The Godfather, School of Rock, Clueless, and Grease; and popular Manga content such as Princess Ai, A Midnight Opera and Bizenghast.
"By partnering with Fun Text, Mogreet can extend its offering to subscribers in two key mobile markets," said James Citron, CEO, Mogreet. "Today’s mobile consumers are hungry for something new, and Mogreet empowers them with a fun, entertaining way to express themselves."
Mogreet and Fun Text will offer mobile video greeting cards for every occasion – birthdays, holidays, special events, flirting, make-ups/break-ups, call me, love you and I’m sorry.
"Mogreet is a leader in mobile video greetings including iconic moments from classic movies. These provide a great way to say what you want to say in a rich format that basic text messaging can never convey," said James Pycock, Business Development Director at Fun Text. "Fun Text aims to give consumers premium professional content that enhances their mobile messaging experience, and content doesn’t get much better than Hollywood entertainment."
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About Mogreet
Based in Venice Beach, CA, Mogreet, Inc. was founded in 2006 as the first mobile video messaging company in the U.S. market. A ‘Mogreet’ is a short video message for birthdays, holidays, special events and everyday sentiments, which are sent to and from mobile devices via MMS or SMS delivery. Mogreet, Inc. works with leading global wireless carriers, handset manufacturers, content partners and websites to enable the interoperable delivery of its innovative texting product. For every message, there’s a Mogreet. Visit www.mogreet.com for more information.
About Fun Text
Fun Text is a leading content-based mobile messaging service that enables consumers to send and share professionally created multimedia on mobile. Deployed by major operators, such as Sprint, 3 and T-Mobile, the Fun Text service drives triple digit growth in MMS revenues.
It represents a new category of messaging between user-generated photo messaging and SMS where users can include professionally created content within messages to clearly express their emotions. While MMS is generally used to send camera phone pictures and SMS is used regularly for brief, functional statements, Fun Text creates a new, high-traffic, emotional communication medium as an alternative to both.
The mass-market messaging service combines the richness of MMS with the ease of use of SMS. Available as a handset application, it accesses an online content store and integrates with the address book on handsets from Nokia, Sony Ericsson, Samsung, Motorola and other major manufacturers. Backed by global media companies such as Turner Broadcasting and American Greetings, Fun Text was also recently shortlisted as a finalist for best imaging company in the Mobile Entertainment Awards 2008.
PR Contact for Fun Text:
Fiona Goldsworthy
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+44 20 7403 8878