Mobile trick or treating
Scare your friends and family from afar
DATE: 29 October 2008
To tie in with the increasingly popular scare season Halloween, mobile messaging service provider Fun Text is providing spooky content for the mobile.
A mixture of Halloween-themed messages from scary videos to ‘trick or treat’ fun animations is available to Fun Text users on Sprint, 3 and T-Mobile. There are also flirty messages for the grown-ups.
"Unlike conventional trick or treating, carried out in costume on your neighbours’ doorsteps, this gives mobile users the opportunity to scare friends and family even from afar," said James Pycock, director of Fun Text. "Traditionally an American festivity, it’s now also celebrated across Europe too. Having the content available on mobile phones was the next obvious step, particularly with this increasingly connected generation who move around a lot yet like to keep in touch using the latest messaging technology.
"There’s nothing better than having an excuse to contact someone with a brief but emotive message that ties in with a specific season or festivity. We’ve seen mobile message transmissions go crazy around these fests, including Valentine’s Day and Christmas, and Halloween is slowly but surely becoming the next big one globally."
Consumers can send content to friends and family by going to this site on their phone: http://mobile.sendfuntext.com.
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About Fun Text
Fun Text is a leading content-based mobile messaging service that enables consumers to send and share professionally created multimedia on mobile. Deployed by major operators, such as Sprint, 3 and T-Mobile, the Fun Text service drives triple digit growth in MMS revenues.
It represents a new category of messaging between user-generated photo messaging and SMS where users can include professionally created content within messages to clearly express their emotions. While MMS is generally used to send camera phone pictures and SMS is used regularly for brief, functional statements, Fun Text creates a new, high-traffic, emotional communication medium as an alternative to both.
The mass-market messaging service combines the richness of MMS with the ease of use of SMS. Available as a handset application, it accesses an online content store and integrates with the address book on handsets from Nokia, Sony Ericsson, Samsung, Motorola and other major manufacturers. Backed by global media companies such as Turner Broadcasting and American Greetings, Fun Text was also recently shortlisted as a finalist for best imaging company in the Mobile Entertainment Awards 2008.
For more information:
Fiona Goldsworthy
Red Lorry Yellow Lorry
+44 20 7403 8878